If you plan on turning your invention into a side business, product development and commercialization become a very small part of your success. Your business plan and the actions you take to bring your product to market is most important. You might think how do you even begin to get the word out to potential customers without having to spend a ton of money? Creative marketing doesn’t always have to break the bank.
By creating a clear, strong brand message and creatively communicating with your consumers could transform your marketing campaigns and your business’s profit margin could increase.
You could start by creating a website. A website is a great way to help you tell your story in detail but if you are not actively advertising nobody will know to go to that website. Rather than paying a lot for advertising, you could also use a combination of steps that may include visiting local dealers who might have an interest in my product. You could also attend and speak at local interest groups, advertise on specialty forums and solicit previous buyers to spread the word or do testimonials online. Another way to advertise is by way of social media.
You could also create fliers or information booklets. Fliers are a great way to get word out about your business at a very cost. Remember you should make the fliers very appealing and don’t overload them with too much information. Information booklets are more valuable and relevant to your customers than a simple sales pitch. Think of ways in which your business or product can add value to your customers and design your promotional material accordingly.
You should also develop a strong focused marketing message. You can do this by picking your strongest fact or argument and consistently emphasising it, reworking your writing to get your message across simply and clearly, supporting your claims with facts and evidence and creatively share your points so that people do not get bored.
If your overall business model is low risk with sustainable growth, these advertising and marketing suggestions could work for you.
Some marketing strategies have been provided to you above if your budget is on the lower side. If you need more marketing guidance, a patent attorney could help you or refer someone else for your marketing needs.
