Do you want to have success marketing your product? Having success does not mean relying on your luck. Successful entrepreneurs know ways to come up with good products, time and again. You don’t want to learn from entrepreneurs that are not successful. Learn from entrepreneurs who “nailed it.”
Are you wondering how you could create a unique product and would like some tips? Here are some tips that I hope will help you.
You can have a unique product by focusing on making certain existing characteristics about your product more differentiated and this does not necessarily have to be physical qualities. For example, you could offer a different form of customer service by investing in additional support staff, training videos, tutorials and documentation. You can also reconfigure your value activities to make your product more unique. For example you could reconfigure your customer support content so that customer acquisition segues into customer loyalty through unique video tutorials, productivity guides and a variety of other content focused on tutorials, guides and videos.
Also, you should get organized about collecting customer data. Collect notes about your conversations with customers, your market research and your analytics. Can you find them all in one place or just scattered everywhere. Keep it all in one place. Gather insights about your customers and this will help you learn about how you could serve them better. Also, look for behavioral insights about your customers. Find out what they do as a group. Don’t just concentrate on numbers relating to market size.
You should also try new things in the right way and come up with new things that yield value. You should also find the language to communicate about your new thing or new product. You should build support for your new product in people’s heads and hearts. New things can turn out to be very hard for people to think about but fortunately, this can be worked around. We mostly reason by analogy, metaphor, or by comparison. You should find clear metaphors to convey what your new product does.
I hope these suggestions will help you create a unique and successful product.
