Protecting a Nonprofit Branding Firm’s Creative Work with Confidence

When Lauren Atherton, founder of HeartSpark Design, launched her Colorado-based branding and web design firm for nonprofits, she knew how to build a strong visual identity, but protecting that identity legally was another story.

That’s where patent and trademark attorney Mark Trenner came in. Since the early days of HeartSpark, Mark has been Lauren’s trusted legal partner when it comes to IP, helping her trademark her business name, subbrands, and creative services to protect her growing company.

“Mark takes the super complicated trademark process and makes it feel simple and stress-free,” Lauren says. “He’s quick to respond, incredibly knowledgeable, and always makes sure I understand what’s happening at each step.”

Trademark Guidance for Creative Businesses

HeartSpark Design works with small and mid-sized nonprofit organizations across the U.S. to refresh their visual brands, messaging, and websites. As the business grew, Lauren wanted to ensure that her intellectual property, including service names and brand frameworks, were protected.

Mark guided her through every step of the trademark application process, from initial filings to appeals, providing clarity, confidence, and peace of mind along the way.

“As a designer, I value clarity and consistency and that’s exactly what Mark provides,” Lauren adds. “I’ve worked with him for years, and I continue to recommend him to my nonprofit clients who need to trademark their organization names or protect their brand assets.”

The Results

  • Multiple trademarks secured for HeartSpark Design, its subbrands, and taglines
  • Ongoing legal support for renewals, appeals, and strategy as the business expands
  • Increased protection and confidence in the brand’s identity, name, and proprietary services

Thanks to Mark’s expertise, HeartSpark Design has built a legally protected foundation for a creative business serving the nonprofit sector – allowing Lauren to focus on helping mission-driven organizations shine online.

About HeartSpark Design

HeartSpark Design is an award-winning branding and website design studio for nonprofits. Founded by Lauren Atherton in 2020, HeartSpark helps nonprofit leaders elevate their visual brand, marketing materials, and websites to attract aligned donors and market their mission with confidence.

Website: https://heartsparkdesign.com/ 

Follow Lauren on LinkedIn: https://www.linkedin.com/in/laurenatherton/