It is important for you to have an understanding of why trademarks are important assets and can help your business to grow.
Trademarks are a very effective communication tool. With a single brand or logo, trademarks can convey positive or negative messages about you, your company, and your company’s reputation, products and services.
Trademarks can make it easy for customers to find you. Customers viewing a trademark will immediately know which business they are dealing with. Your brand could be the critical factor in helping a customer decide whether or not to purchase from you.
Trademarks help businesses to effectively utilize the Internet and social media. Usually your brand is the first thing customers enter into a search engine or social media platform when looking for your products and/or services.
Trademarks can appreciate in value over time which makes it very valuable for your business, which can lead the way for your business to expand. Trademarks are a property asset that can be bought, sold, licensed or used as a security interest to secure a loan to grow your business.
Trademarks can make hiring easier. Brands can inspire positive feelings in people’s minds. As a result, employment opportunities become more attractive to candidates. Also, employee retention can be higher if your employees have positive feelings for the brand and the products and services that are offered.
Trademarks are a bargain and do not expire. The United States Patent and Trademark Office charges as little as $275 to obtain trademark registration. To maintain a Trademark, it only costs a few hundred dollars after five years and another few hundred dollars every ten years. This is a good bargain. Your trademark will not expire as long as you are using it in United States commerce.
Keep in mind that the more you make your brand your own, the easier it’ll be to protect. Choose a name and logo that distinctly identifies your business and will protect your business from competitors.
If you are interested in obtaining a trademark, talk to an attorney to help you with the process.